Case Study: Jackson Estate Winery gains global control of its brand story with Showcase Workshop

How Jackson Estate took control of selling their wines globally

Jackson Estate Winery, a small family-owned New Zealand winery, struggled to control how its brand story was being presented by international distributors across the US and Europe. To solve this, the winery worked with Showcase Workshop to create a digital sales toolkit that could be tailored by market and accessed quickly on phones and tablets.

Showcase Workshop helped Jackson Estate build a branded, app-like toolkit with updatable content, including videos, slides, tasting notes, and other sales resources that the winery could manage in-house. The result was better global brand consistency, a distinctive user experience, and a measurable sales lift as distributor teams told Jackson Estate’s story more effectively.

Jackson Estate Winery

Jeff Hart

Managing Director