Case Study: ExxonMobil streamlines brand content management with Showcase Workshop

ExxonMobil - Customer Case Study

ExxonMobil worked with Showcase Workshop to refresh and streamline its Showcase-based content for franchisees, store managers, and business development teams. Over time, the company needed a way to keep its showcases fresh, easier to edit, and simpler for users to navigate, while still maintaining strict brand consistency across frequently changing monthly and quarterly content.

Showcase Workshop delivered a simple, stylish template and uploaded ExxonMobil’s proprietary font into the workshop, presetting it as the default so editors could make updates quickly without design help. The new structure made showcases easier for administrators to maintain and easier for users to access the right information on any device, while separate content buckets reduced tapping and swiping through large documents.

ExxonMobil