Case Study: B&D Doors achieves stronger dealer sales enablement with Showcase Workshop

B&D Doors - Customer Case Study

B&D Doors Australia, part of DuluxGroup, has been an iconic Australian brand since 1956 and wanted to strengthen its position as a trusted choice for future generations of homeowners. To support its dealer network and improve how its products were sold and presented, B&D Doors worked with Showcase Workshop to introduce a sales app as part of its marketing and sales toolkit.

Showcase Workshop developed and delivered the app, which was unveiled at B&D’s Dealer Conference in Sydney in February. The solution gave dealers access to a modern sales tool aligned to B&D’s brand story and product range, including smart phone control kit and door automation offerings. While no specific quantitative results were provided, the rollout helped B&D Doors equip dealers with a more effective way to sell and showcase the brand.

B&D Doors