Case Study: Newcastle Airport achieves higher conversions and a smoother digital experience with Shout Digital

Newcastle Airport boosts key event conversion by 42% with Shout Digital

Newcastle Airport worked with Shout Digital to optimize its website, which had grown organically and required a fresh take to meet modern user needs and business priorities. The challenge was to create a frictionless online experience, strengthen conversions, and realize the airport's portfolio of revenue streams by moving to the latest version of Umbraco.

Shout Digital implemented a significant overhaul of the site's navigation and a new suite of reusable front-end components. This solution led to an 11% increase in user engagement, a 42% rise in key event conversions, and an 8.9% uplift in eCommerce transactions. The vendor also delivered a clear separation of passenger and corporate content and integrated new payment options, resulting in a future-proofed platform that supports ongoing growth for Newcastle Airport.

Newcastle Airport