Case Study: YoungMinds achieves national broadcast coverage and Amazon bestseller success with Shout! Communications

YoungMinds gets 24M+ reach and a #1 Amazon bestseller boost with Shout! Communications

YoungMinds, a UK charity focused on mental health, faced the challenge of promoting a self-published book about lockdown yarn bombing to raise funds and awareness. Shout! Communications worked pro bono to overcome this by crafting a broadcast PR strategy that highlighted the book's unique local stories.

Shout! Communications implemented a solution that maximized the local case studies within the book, pitching the quirky human-interest angle to national and regional media. The campaign secured coverage on major outlets including BBC Breakfast and ITV News, achieving 37 broadcast opportunities with an audience reach of over 24 million. This effort propelled the book onto the Amazon bestseller list, successfully raising funds for the customer.

YoungMinds