Case Study: Together for Short Lives achieves 4.9 million broadcast reach with Shout! Communications

Together for Short Lives reaches 4.9 million with Shout! Communications

The customer Together for Short Lives, a charity, faced the challenge of raising awareness for its call to the government to fund 24/7 children's palliative care, a sensitive topic competing with a busy news agenda. They partnered with the vendor Shout! Communications for a broadcast PR campaign to secure media coverage and highlight critical funding gaps.

Shout! Communications implemented a targeted campaign that secured 14 interviews on national and regional radio and television, including Talk TV and GB News. The campaign successfully reached nearly 5 million people, championed the charity's goal, and highlighted a £301 million NHS funding shortfall.

Together for Short Lives