Case Study: Slimming World achieves 36 million broadcast reach with Shout! Communications

Slimming World reaches over 36 million with Shout! Communications

Slimming World, a weight loss organization, faced the challenge of standing out in the competitive January media landscape with their new research on weight loss and mental toughness. They engaged the broadcast PR agency Shout! Communications to secure high-quality media coverage for this story.

Shout! Communications developed a strategy that involved extracting key findings from the research and linking them to relevant pandemic-era statistics to add credibility. They provided tailored press releases and offered expert spokespeople alongside a compelling case study. This solution secured prime coverage on outlets including Sky Radio, GB News, and six BBC regional stations, achieving a total audience reach of over 36 million people.

Slimming World