Case Study: Raspberry Pi Foundation achieves 10.8 million broadcast reach with Shout! Communications

Raspberry Pi Foundation reaches 10.8 million with Shout! Communications

The Raspberry Pi Foundation faced the challenge of generating significant media attention for its European Astro Pi Challenge, an initiative that enables children to send coded experiments to the International Space Station. They enlisted Shout! Communications, working through Seven Consultancy, to secure high-profile media coverage that would effectively communicate their key STEM messages to a national audience.

Shout! Communications devised a strategy to secure Major Tim Peake as a spokesperson for the campaign. They expertly managed a high volume of media interest around his limited availability, securing major national coverage on outlets including Good Morning Britain and Sky News. The vendor's efforts resulted in 14 broadcast segments with a total reach of over 10.8 million viewers and listeners, leaving both the client and the commissioning agency thrilled with the outcome.

Raspberry Pi Foundation