Case Study: Onfido boosts broadcast visibility with Shout! Communications

Onfido improves fraud detection 5x with Shout! Communications

Onfido, an identity verification company now part of Entrust, faced the challenge of achieving mainstream broadcast recognition for its B2B technology, which was not yet a mainstream topic. The company needed to become a go-to source for media on complex subjects like identity fraud, biometrics, and AI. Shout! Communications was engaged to provide a broadcast PR programme to overcome this visibility challenge.

Shout! Communications implemented a comprehensive strategy that included media training for Onfido's spokespeople and capitalizing on timely news angles, such as coronavirus immunity passports. The vendor secured high-profile broadcast opportunities on outlets like CNN, APTN, and BBC World. As a direct result of Shout! Communications' work, broadcasters began contacting Onfido directly for commentary, and the company saw significant coverage for its initiatives like the Fraud Lab, which improved fraud detection on documents by 5x.

Onfido