Case Study: McDonald’s achieves nationwide broadcast coverage with Shout! Communications

McDonald’s reaches 21 million with Shout! Communications

McDonald's partnered with Shout! Communications to promote its Grassroots Football Awards campaign. The challenge was launching this locally oriented football story during the same period as the World Cup build-up, making it difficult to compete with the extensive global tournament coverage for media attention.

Shout! Communications successfully secured extensive broadcast coverage by leveraging a household name spokesperson and creating tailored press releases. The campaign was featured on major stations including BBC Radio 4 and BBC Radio 5 Live, achieving a combined reach of 21 million and resulting in a very satisfied client.

McDonald’s