Case Study: Mailbird reaches 9 million people with Shout! Communications

Mailbird reaches 9 million people with Shout! Communications

Mailbird, a desktop email client, faced the challenge of positioning its brand as a leading global authority on workplace email etiquette. To achieve this, they partnered with the broadcast PR agency Shout! Communications to launch a campaign based on their own research into the dos and don'ts of emailing at work.

Shout! Communications developed a strategy using Mailbird's timely research on remote work and email mishaps as the campaign's backbone. They also created a set of best practice rules for the client to use during interviews. Despite the challenge of having no third-party spokesperson, the vendor secured 15 broadcast interviews, including a prominent 10-minute feature on New York's PIX TV. The campaign reached an audience of 9 million people across the UK and USA, successfully establishing Mailbird's authority.

Mailbird