Case Study: Victory Blinds reduces CPC and boosts retail performance with Shout Agency

Victory Blinds boosts retail performance and cuts CPC with Shout Agency

Victory Blinds faced a significant challenge after three years of declining digital marketing performance with a previous agency, which resulted in a 70% loss of website traffic. This made it difficult for the retail company to scale its digital efforts due to a negative return on investment prior to engaging Shout Agency.

Shout Agency implemented a comprehensive solution, performing a complete rebuild of all digital marketing channels. This included rebuilding search campaigns, working on conversion optimization, and aligning CRM and paid social campaigns. The results were immediate, reversing three years of decline into year-on-year growth, achieving a 68% reduction in cost-per-click (CPC) and a 5x return on ad spend.

Victory Blinds