Case Study: Furla achieves stronger retail visibility and social impressions with Shout Agency's Google Ads strategy

Furla boosts retail visibility with Shout Agency and drives 1,000,000+ social impressions

Furla, a luxury brand establishing a retail presence in Australia, partnered with Shout Agency to drive brand awareness and demand generation to support its rapid expansion in the region. The challenge was to increase visibility for the brand and its new flagship store across all digital channels.

Shout Agency implemented a comprehensive digital strategy utilizing Google Ads and a multi-channel social media approach. This included audience research, paid search campaigns for luxury goods, and data acquisition efforts to promote the store opening. The solution combined prospecting with remarketing, which successfully drove both online and in-store sales. The campaign achieved over 1,000,000 social impressions and a 500% increase in search return on investment.

Furla