Case Study: 28 by Sam Wood reduces cost per acquisition with Shout Agency

28 by Sam Wood lowers cost per acquisition to $21 with Shout Agency

28 by Sam Wood, an online fitness program, sought to scale up memberships on its SaaS platform in the highly competitive weight loss industry. The challenge involved increasing reach, conversion, and member retention against larger competitors with significant digital infrastructure. Shout Agency was engaged to provide a fluid marketing solution throughout this growth cycle.

Shout Agency developed an integrated search strategy, leveraging Sam Wood's personal brand to compete effectively. The solution included a rapid scale-up model with forecasted growth on each channel. This approach resulted in a measurable 74% increase in organic growth for the client. Shout Agency successfully helped 28 by Sam Wood grow to over 15,000 online members.

28 by Sam Wood