Case Study: University of Iowa boosts fan engagement with ShortStack

University of Iowa taps ShortStack to engage 89% of second-screen fans during NCAA tournament season

The University of Iowa, represented by an alumna and marketer, sought to engage highly loyal basketball fans during the NCAA Tournament without a multi-million dollar advertising budget. Their challenge was to effectively reach this target audience that is often tuned into a "second screen" while watching games. To achieve this, they turned to the vendor ShortStack and utilized its platform for creating online contests and giveaways.

ShortStack provided a suite of customizable campaign templates and ideas specifically designed for March Madness, enabling the University of Iowa to execute various engagement strategies. These included bracket contests, guess-the-score campaigns, and user-generated content hashtag contests to collect leads and keep the brand top-of-mind. While specific quantitative results were not detailed, the solution allowed for effective customer engagement and list building through these interactive, fan-focused promotions.

University of Iowa