Case Study: Tootsie Roll Industries achieves a 702% boost in giveaway entries and new-product buzz with ShortStack

Tootsie Pops Uses ShortStack Contest to Build Buzz Around New Product

Tootsie Roll Industries used its Tootsie Pops brand to create buzz for a limited-release flavor and gather consumer feedback. Facing a need to increase brand awareness and test interest in the new pop, Tootsie Roll Industries ran a giveaway and used ShortStack’s forms and landing-page campaign tools to collect entries and later field a follow-up survey.

Tootsie Roll Industries published a ShortStack-built branded landing page and form, promoted the contest on Facebook (organic posts + Boosted Posts), and sent sample packs with a ShortStack survey to winners. The campaign generated 43,292 entries in three days (a 702% increase vs. a prior promotion), a Facebook post reach uplift of 587%, more than 495,000 people reached on the post and over one million reached overall, and secured 400 taste testers (vs. a 100-person goal) with 265 survey responses — all delivered using ShortStack.

Tootsie Roll Industries

Austen Huth

Social Media Analyst