Case Study: 104-7 KCLD achieves 24 million views and 200,000+ entries with ShortStack

The Small-Town Radio Station that Got 24 Million Views on a Mother’s Day Giveaway

104-7 KCLD, a St. Cloud, Minnesota radio station, wanted to boost listener engagement and grow its Facebook audience across multiple platforms. To meet that challenge they partnered with ShortStack, using ShortStack’s UGC + Vote Contest template and built-in voting and sharing features to run a Mother/Daughter spa-day giveaway.

ShortStack’s photo‑vote contest made it easy for listeners to upload selfies, share entries and solicit votes, driving viral spread beyond the local market. The campaign generated about 24 million views, more than 200,000 entries and a top vote‑getter with ~30,000 votes, brought in streaming listeners from across the U.S., and materially increased social engagement and brand opportunities for 104-7 KCLD — all powered by ShortStack.

104-7 KCLD

Kelli Frieler

Executive Director of Digital