Case Study: SunRype boosts brand awareness and customer acquisition with ShortStack

SunRype collects 97,131 entries with ShortStack

SunRype, a Canadian juice and snack company, wanted to increase brand awareness and acquire new customers but faced the common marketing challenge of collecting valuable customer data. To overcome this, they partnered with the vendor ShortStack and utilized its platform to create an incentivized giveaway.

ShortStack's solution involved a "Fuel Your Family Fitness" giveaway that used its Points for Fields feature to award extra contest entries for submitting optional information and user-generated photos. This approach successfully collected over 97,000 entries and 1,464 images, while also gathering crucial purchase location data. The campaign resulted in nearly 200,000 total views, doubled social media visits, and provided a substantial email list for future marketing, significantly meeting SunRype's acquisition and awareness goals.

SunRype