Case Study: STAR Fine Foods boosts fan engagement with ShortStack

STAR Fine Foods extends engagement with ShortStack’s 3-part giveaway

STAR Fine Foods wanted to increase fan interaction and attract higher quality entrants with a multi-tiered giveaway campaign. They partnered with the vendor ShortStack and utilized its custom design services to bring their complex promotional idea to life.

ShortStack implemented a solution featuring a multi-page campaign with separate entry sections for submitting recipes, photos, and a quiz. This approach kept the campaign organized and user-friendly, offering prizes at every level to encourage participation. The promotion was hosted on both the STAR Fine Foods website and Facebook page, driving significant traffic. The campaign was a success, continuing to drive traffic long after it ended, particularly through a dedicated Pinterest board showcasing the best user-submitted recipes.

STAR Fine Foods