Case Study: Small Businesses grow engagement and capture leads with ShortStack

Small Businesses boost comment contest engagement 3x with ShortStack

The customer, small businesses, faced the challenge of running comment-to-enter social media contests, which are effective for engagement but become extremely time-consuming and difficult to manage manually once they generate hundreds of entries. Picking a fair winner and filtering out duplicates or spam was a major pain point that the vendor, ShortStack, was built to solve with its contest management platform.

ShortStack provided a solution by automating the entire entry collection process. Its platform connects to social accounts, automatically pulls in all comments, filters out duplicates and spam, and handles a randomized, verifiable winner selection. This allowed small businesses to run successful, legally compliant contests that boosted engagement and grew their following without the manual workload, turning a chaotic process into a repeatable, revenue-generating campaign.