Case Study: Charleston Dog Walker achieves major local brand awareness and engagement (155 entries, 9,901 votes) with ShortStack

Raising Brand Awareness with a Dog Photo Contest

Charleston Dog Walker, a professional dog walking and pet sitting service in Charleston, SC, wanted to boost local brand recognition so residents would think of them first when they needed pet care. To meet that challenge they ran the “Crown Dog of Charleston” multi-stage photo contest using ShortStack’s Photo Contest template and tools, including entry forms, Voting Widgets, autoresponders, time-based visibility settings and the Search Widget to streamline voting and sharing.

ShortStack’s solution let Charleston Dog Walker collect entries, capture leads and drive repeat traffic: the contest generated 155 entries, 9,901 votes, 58,686 page views (15,485 unique visitors, or 26%), and 486 shares, while entrants provided contact info for follow-up. ShortStack’s Voting and Search Widgets plus automated emails enabled the multi-stage voting process and higher engagement, helping Charleston Dog Walker expand local awareness and build a list of leads to convert into clients.

Charleston Dog Walker

Mallory Cooper

Owner