Case Study: Precious Moments achieves 22K leads over the holidays with ShortStack Instant Win Contest

Precious Moments Leverages Instant Win Contest to Generate 22K Leads over the Holidays

Precious Moments, a gift and collectibles brand, wanted to grow its email list and boost engagement across social channels during the holiday season. To convert social followers into contacts and increase repeat engagement, Precious Moments partnered with ShortStack and used ShortStack’s Instant Win Contest/Instant Win Giveaway template to run a “Countdown to Christmas” campaign.

Using ShortStack’s instant win template, Precious Moments ran a 3-day contest (Nov 20–22, 2019) with daily-entry limits and automatic winner generation; ShortStack’s team support made setup easy. The campaign drove 22,049 entries, 35,030 views (18,704 unique), and 2,640 shares, increased organic social engagement during a critical sales period, and added thousands of email leads for future remarketing.

Precious Moments

Christina Dittmer

Senior Manager of Ecommerce and Direct Sales