Case Study: 23 City Blocks Catering achieves 142% increase in website traffic and new bookings with ShortStack

One Company, One Template, Two Campaigns, Tons of Leads

23 City Blocks Catering, part of the 23 City Blocks Hospitality Group in St. Louis, needed an efficient way to run holiday promotions for both its catering business and its cafe/wine bar without overwhelming a small marketing team. Using ShortStack and its Multi-Day Giveaway Calendar template, VP of Marketing Amanda Bradham-Little set up two simultaneous multi-day holiday giveaways to drive traffic, collect leads, and boost social engagement during an already busy season.

ShortStack’s solution—duplicating and branding a template, embedding the campaigns on their websites, using ShortStack’s marketing automation/email features, and supporting social ad promotion—delivered strong, measurable results: Handcrafted by Bissinger’s saw an 86% increase in website traffic, 279 new Facebook likes and 100 new Instagram followers; 23 City Blocks Catering achieved a 142% traffic increase, 189 new Facebook likes and 24 new Instagram followers. The contests also led to two weddings and one corporate event bookings, and Bradham-Little credited ShortStack’s functionality and support for the campaign’s success.

23 City Blocks Catering

Amanda Bradham-Little

Vice President of Marketing