Case Study: Mountain View Grand Resort & Spa achieves 78% increase in online raffle entries with ShortStack

Major Resort Uses ShortStack to Increase Online Raffle Entries by 78%

Mountain View Grand Resort & Spa struggled to grow its email list because raffle entries were hosted on Facebook, forcing staff to maintain a separate form and manually enter people who didn’t have Facebook. As longtime ShortStack users, they adopted ShortStack’s ability to publish campaigns as standalone web/landing pages to provide a single, accessible entry point for all participants.

Using ShortStack to centralize the raffle as a web landing page and promoting it via Facebook, the hotel website, and email, Mountain View Grand saw a 78% increase in raffle entries and a 141% increase in campaign views versus prior averages, along with higher email engagement (winter raffle click rate 12.3% vs. 8.7% previously). ShortStack’s solution simplified data collection, improved user experience, and drove more qualified leads.

Mountain View Grand Resort & Spa

Leani Fogg

Marketing Coordinator