Case Study: King & Prince Seafood boosts recipe engagement with ShortStack

King & Prince Seafood launches a recipe challenge with ShortStack for a $5,000+ prize

King & Prince Seafood, a seafood company, wanted to increase awareness of its products among restaurant professionals and grow its recipe archive. They partnered with the vendor ShortStack to create an engaging and multi-stage online recipe challenge contest to meet these goals.

Using ShortStack's platform, King & Prince Seafood implemented a contest that allowed for recipe submission and public voting, all hosted on a custom landing page to ensure broad accessibility. The solution successfully engaged their target audience. While specific metrics are not provided, the campaign was designed to drive entries and views through its multi-stage format, and ShortStack's tools enabled a fully branded and customizable experience that was easy for entrants to use.

King & Prince Seafood