Case Study: Rogue Ales & Spirits achieves 22,500+ leads with ShortStack’s Spin-to-Win giveaway

Instant Win Giveaways Done Right: Fraud Prevention, Prize Tiers, and Legal Compliance

Rogue Ales & Spirits wanted to promote its redesigned canned cocktail line and capture new leads without a large budget. The challenge was to create an engaging, high-volume marketing campaign that was also secure and legally compliant, especially given the immediate nature of an instant win giveaway and the involvement of alcohol-related prizes. They used ShortStack's Spin-to-Win instant win giveaway service to build the campaign.

ShortStack's solution provided real-time fraud filtering to block suspicious entries and the infrastructure to manage tiered prize distribution and legal compliance. The campaign was a major success, collecting over 22,500 email addresses for a total prize cost of under $750, resulting in a cost of roughly 3 cents per lead. The email list generated from the ShortStack campaign subsequently achieved a 54% open rate for newsletters, more than double the industry average.

Rogue Ales & Spirits