Case Study: Victory Brewing Company achieves 235K+ leads and boosts Monkey beer awareness with ShortStack

How Victory Brewing Company Gathered over 230k Leads While Spreading the Word about Their New Brews

Victory Brewing Company wanted to promote its newly branded Monkey family of beers and cut through the digital noise to drive engagement, grow the @VictoryMonkeys social audience, and capture leads. To run a sustained effort that would keep fans interested over time, they partnered with ShortStack, using ShortStack’s landing page builder, Simple Giveaway template and feeds feature to accept both form and hashtag entries.

Victory ran a 10-month “Let the Monkeys Out” sweepstakes with 21 prizes, collecting entries via a ShortStack form (name, email, address, phone, age) and by harvesting Instagram and Twitter hashtag posts with ShortStack feeds. The campaign drove 235,057 form entries, 457 hashtag entries, 507,014 landing page views and 44,191 email opens (about a 19% open rate), while boosting the Victory Monkeys social following and generating a large pool of leads for future promotions — all enabled by ShortStack.

Victory Brewing Company

Chris Sterbank

Victory Brewing Company