Case Study: Ontario SPCA and Humane Society maximizes marketing ROI with ShortStack

How the Ontario SPCA Maximizes its Budget with this Multi-Use MarTech Tool

The Ontario SPCA and Humane Society faced the common non-profit challenge of balancing a limited marketing budget with the need to run multiple types of educational and social media campaigns, which typically required separate, costly platforms. To address this, they turned to the multi-use martech tool, ShortStack.

Using ShortStack, the society built a variety of solutions, including a contest to nominate veterinarians and a secure volunteer portal. The platform's flexibility allowed them to exceed ROI expectations. Their veterinary contest alone generated over 7,000 entries and nearly 2,000 mailing list opt-ins, representing a 241% increase from the previous year. ShortStack enabled them to consolidate tools, reduce developer reliance, and achieve significant results while staying within budget.

Ontario SPCA and Humane Society

Adam Maiolo

Marketing Manager