Case Study: Minnesota Lottery boosts customer engagement with ShortStack

How the Minnesota Lottery engages customers through social media contests and quizzes, increasing brand awareness and customer interaction.

The Minnesota Lottery sought to find innovative ways to engage its customers and increase time spent with its brand through social media. The customer turned to the vendor ShortStack and its platform to create interactive campaigns as a solution to this engagement challenge.

ShortStack provided the tools for the Minnesota Lottery to run social media sweepstakes and quizzes, such as a comment-to-enter contest and a MONOPOLY-themed personality quiz. This solution successfully captured customer attention, with one quiz garnering over 67,000 views and more than 2,755 completions, significantly boosting engagement and brand awareness without focusing on lead collection.

Minnesota Lottery

Sierra Hawkins

Digital Marketing Coordinator