Case Study: PBS Achieves Scalable, Customizable Contest and Marketing Campaigns with ShortStack

How PBS Maximizes ShortStack’s Scalability, Versatility, and Customizability When Creating Digital Marketing Campaigns

PBS needed a better way to run its annual short film voting contest and other digital marketing campaigns. Before 2018, the team kept switching platforms because previous tools didn’t support the timing, voting, and local/national scaling they needed. PBS turned to ShortStack for a more flexible contest and campaign platform, including scheduling, templates, and digital-native engagement features.

With ShortStack, PBS was able to schedule contest widgets in advance, avoid overnight troubleshooting, and create “plug and play” syndicated content for local stations. PBS now uses ShortStack to distribute branded campaigns across the country, with up to 50 stations repurposing PBS.org content and generating millions of page views. The PBS team also praised ShortStack’s versatility, using it as a substitute for parts of their internal CMS.

PBS

Sam Laney

Senior Manager of Multi-Platform Production