Case Study: Advanced Micro Devices (AMD) collects 98,000 leads in a 45-day holiday campaign with ShortStack

How One Business Ramped Up Holiday Marketing and Collected 98,000 Leads

Advanced Micro Devices (AMD), a semiconductor company focused on processors and related technologies, wanted to ramp up holiday marketing to drive brand awareness, find brand advocates, and expand beyond its core enthusiast audience into a broader consumer segment. To achieve those goals and collect more leads during the holidays, AMD partnered with ShortStack and used ShortStack’s contest app/platform to run a targeted holiday promotion on Facebook.

Using ShortStack, AMD executed a 45-day Facebook promotion with daily prize giveaways and tailored creatives for both “Enthusiast” and “Consumer” audiences to encourage repeat entries and social sharing. ShortStack’s solution helped AMD collect 98,000 entries, generate 207,000 app views, 86,000 Facebook shares and gain over 20,000 new fans, significantly boosting lead generation and campaign reach.

Advanced Micro Devices