Case Study: Old National Bank drives 50K+ leads and 107K votes with ShortStack

How Old National Bank Got 50K+ Leads With a Charity Vote

Old National Bank, a regional bank with a strong community focus, sought to transform its annual charitable giving budget into a powerful engagement tool. They partnered with ShortStack to create an online campaign that would allow the public to vote for local nonprofits to receive funding, turning a standard donation into a community-wide conversation.

Using the ShortStack platform, Old National Bank built the "Choose Your Charity" campaign, a two-week online voting contest. The solution generated 107,941 votes and collected 50,415 unique email addresses with a remarkable 62.5% conversion rate. Most importantly, ShortStack helped the bank distribute over $265,000 to 97 nonprofits based entirely on community votes, achieving significant brand recognition and engagement across its footprint.

Old National Bank