Case Study: Motherhood Maternity achieves 52,000+ leads and an 82% email open rate with ShortStack

How Motherhood Maternity Leveraged an Instant Win Contest to Collect 52,000+ Leads

Motherhood Maternity, a leading maternity apparel retailer, needed to grow its email marketing list, build community and boost brand awareness among expectant mothers. To achieve this, they partnered with ShortStack and used ShortStack’s contest tools — notably the instant win feature, customizable entry form and time-based visibility settings — to run the “Ultimate Hospital Bag Sweepstakes.”

Using ShortStack’s instant win contest, Motherhood Maternity let entrants enter once per day for a chance at a $550 grand prize and daily instant-win Seamless bras, collecting name, email, due date, address and opt-ins. The 31‑day campaign generated 52,453 entries, 185,007 total views (64,405 unique), a 65% repeat-visitor rate, 52,338 post-entry emails sent with 43,091 opens (82% open rate), and 2,065 social shares — demonstrating ShortStack’s measurable impact on lead generation and engagement.

Motherhood Maternity