Case Study: Ikon Pass boosts brand awareness with ShortStack

How Ikon Pass leverages brand ambassadors, big events, and giveaways to increase brand awareness and engage with customers

Ikon Pass, a multi-resort ski pass provider, sought to increase its brand visibility and engage with its target audience of avid skiers. To achieve this, they partnered with the vendor ShortStack to leverage its interactive marketing platform for creating campaigns centered around their brand ambassadors and major events.

ShortStack provided the solution through its customizable templates, which Ikon Pass used to run a quiz-based giveaway campaign celebrating athlete Mikaela Shiffrin. This ShortStack-powered campaign generated significant brand awareness, resulting in 20,798 quiz views and collecting 9,466 entries from highly targeted potential customers.

Ikon Pass

Katie Steinharter

Director