Case Study: Frontier Airlines boosts brand awareness with ShortStack

How Frontier Airlines Uses Online Contests for High-Flying Brand Awareness

Frontier Airlines sought to increase its brand awareness and customer engagement beyond standard passive content like blog posts. To address this challenge, the airline partnered with the vendor ShortStack to leverage its interactive content platform for running contests and sweepstakes.

Using ShortStack, Frontier Airlines implemented interactive campaigns, including a highly successful 28th birthday sweepstakes that offered free flights. This solution generated over 98,000 entries and 141,000 landing page views, providing a wealth of customer data for future marketing. The vendor's platform enabled the airline to far exceed its brand awareness goals, achieving these results at a cost of approximately $0.07 per entry for remarketing.

Frontier Airlines

Kelsey McWhorter

Marketing Coordinator