Case Study: ROOLEE achieves 35,000+ comments and 2,200 new followers with ShortStack

How a Women’s Clothing Brand and Home Store Used Instagram to Create Hype Around Their Anniversary Sale

ROOLEE, a women’s clothing, home and kids retailer celebrating its seventh anniversary, needed to build hype for its birthday sale, increase Instagram engagement, grow followers and drive traffic to promotional pages. To run a streamlined comment-to-enter giveaway and manage winner selection, ROOLEE partnered with ShortStack and used ShortStack’s comment import and entry selector tools.

ROOLEE promoted the giveaway via site banners, social posts, stories and influencer outreach, then imported all Instagram comments into ShortStack and used ShortStack’s entry selector to choose the winner; the post generated 35,016 comments, 14,489 likes and a net gain of 2,200 Instagram followers over the nine-day entry period, delivering a measurable boost in engagement and attention for their anniversary promotions.

ROOLEE

Sydnee George

Marketing Manager