Case Study: Travel Nevada achieves 794 email sign-ups and boosts engagement with ShortStack

How a State-Wide Tourism Website Builds their Email List and Inspires Wanderlust Using Personality Quizzes

Travel Nevada, the state-wide tourism website for Nevadans and visitors, wanted a fun, engaging way to grow its email list and showcase the state’s attractions. To meet that goal they partnered with ShortStack and used ShortStack’s Personality Quiz template to create a branded, embedded experience that would drive sign-ups without running a contest.

Using the “Nevada Inner Beast” quiz built with ShortStack and promoted on the Travel Nevada site and in newsletters, the campaign earned 6,700 total views (2,889 unique) and generated 794 leads, with strong social sharing of results and high on-site engagement. Travel Nevada continues to use ShortStack for other campaigns (like a Reno Balloon Races photo contest) and plans future ShortStack-driven promotions, demonstrating measurable lead growth and ongoing marketing value.

Travel Nevada

Rachel Wright

Social Media Strategist