Case Study: hhgregg achieves 126K contest entries and 16K social shares with ShortStack

How a Retailer Newsjacked the 2016 Election to Get 126K Contest Entries

hhgregg, the Indianapolis-based electronics and home-appliance retailer, wanted to attract new customers and spotlight Samsung’s new kitchen and laundry appliances by leveraging election-season buzz. To run a themed sweepstakes and maximize entries and social shares, hhgregg partnered with ShortStack and used ShortStack’s Voting Widget to create an election-style voting and entry experience.

Using ShortStack’s Voting, Product, Share and Visibility Widgets, hhgregg ran Primary and General Election rounds with pop-up entry forms, product highlights, social sharing and in‑store selfie incentives, plus “Breaking News” videos to promote the campaign. The ShortStack-powered effort delivered 126,000 entries and 16,000 shares on Twitter and Instagram—significantly exceeding hhgregg’s goals of 100K entries and 10K shares—and simplified winner selection and creative swaps.

hhgregg

Sean Ireton

Assistant Social Media Manager