Case Study: Destiny Homes achieves over 59,000 leads in 30 days with ShortStack

How a regional home builder gained over 59,000 leads in 30 days

Destiny Homes, a regional home builder, needed to boost brand awareness, drive social and digital engagement, and capture qualified buyer leads. Partnering with Iowa Realty to run the S.M.A.R.T. Series Dream Home Giveaway, they used ShortStack’s contest platform—leveraging entry forms, time-based visibility settings and autoresponders—to run a high-value, fair promotion tied to NASCAR events.

ShortStack implemented the campaign with a qualifying entry form, automated show/hide timing, autoresponder emails and social sharing tools, ensuring fairness and “set-and-forget” operation. Over 30 days the promotion generated 59,800 leads (including 20,000+ email opt-ins for partners), 97,824 views (78,720 unique), 1,444 direct shares and nearly 1 million social impressions, delivering substantial ROI for Destiny Homes via ShortStack.

Destiny Homes