Case Study: Le Vian achieves 4,300 contest entries and 42,858 unique visitors with ShortStack

How a Jewelry Company Used Social Media, Giveaways, and Coupon Codes to Put Some Bling in Their Bottom Line

Le Vian, a family-owned fine jewelry company, needed to drive Valentine’s Day sales, grow social followings, collect leads and generate user content during its 11-day Le Vian LOVE Sweetheart event. They partnered with ShortStack and used a ShortStack contest landing page built on the Points for Actions template plus ShortStack’s coupon code distribution features to centralize the campaign and incentivize engagement.

ShortStack delivered a contest hub with points-for-actions entries, live-event promotion and one-time coupon autoresponders; Le Vian ran 16 Facebook/Instagram live events and embedded the ShortStack page on their site. The campaign generated 4,300 contest entrants (plus 11,565 uploaded entries), 85,494 page views (42,858 unique visitors), over 14,900 shop clicks, 997 Facebook visits, 846 Instagram follows, 333 photo submissions and strong email engagement (2,044 opens / 48% and 4,717 opens / 41%, ~43% combined). ShortStack’s tools helped Le Vian collect leads, increase social engagement and drive traffic and conversions for the sale.

Le Vian