Case Study: Global Homegoods achieves more than 175,000 leads with ShortStack personality quiz

How a Global Furniture Brand Used a Personality Quiz to Collect More Than 175,000 Leads

Global Homegoods, a global furniture and home goods brand, wanted to raise awareness for its back-to-college product range and learn customer preferences. They partnered with ShortStack and used ShortStack’s personality quiz template to create a lighthearted “How Should You Decorate Your College Space?” quiz with a giveaway to drive participation.

ShortStack delivered an interactive seven-question quiz plus an entry form and marketing-automation follow-ups (autoresponders and coupon emails). In the five-week campaign the quiz recorded more than 169,000 views (146,000 unique) with 155,040 completions, and after the giveaway it continued to perform—adding another 229,393 views (204,178 unique) and 175,578 additional quiz takers—generating over 175,000 leads, ongoing shopping engagement, and measurable follow-up opportunities for Global Homegoods.

Global Homegoods