Case Study: Great Lakes achieves 200% Facebook fan growth in 3 weeks with ShortStack

How a Business That Had Been on Facebook 2 Years Grew Their Facebook Fans by 200% in 3 Weeks

Great Lakes, a student loan servicer, faced low Facebook engagement and wanted to educate borrowers, raise visibility, and show customers they could get support via their Facebook Page. To address this, Great Lakes partnered with ShortStack and used ShortStack’s contest/giveaway platform (including its refer-a-friend feature) to design a targeted Facebook promotion.

Using ShortStack, Great Lakes ran a simple, relevant $6,000 student-loan giveaway with an optional quiz and viral referral mechanics; the campaign produced 206,000 entries, 626,000 campaign visits, 2,697 referrals, 40,825 organic new Likes (a 200% fan increase in three weeks), tripled Facebook engagement and directly connected with more than 600 borrowers—results achieved organically with ShortStack’s tools.

Great Lakes

Renola Swoboda

Social Media Specialist