Case Study: Zipcar UK achieves 717% growth in email signups and 203% more site visits with ShortStack

How a Brand Frustrated with Facebook Grew Their Email List by 717%

Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook-driven giveaways that left many customers unable or unwilling to enter. They turned to ShortStack, using ShortStack-built campaigns to create promotions that could live on Zipcar UK’s own website rather than inside Facebook, addressing issues like lack of Facebook accounts and poor mobile pop-up behavior.

ShortStack helped Zipcar UK publish website-hosted giveaways with integrated social sharing, UTM tracking, minimal upfront fields, and thorough mobile/desktop testing, improving entry flow and content quality. The results were dramatic: when Zipcar UK ran the same promotion through a ShortStack-built campaign they saw a 717% increase in entries/email addresses collected and a 203% increase in page visits compared to the prior Facebook promotion.

Zipcar UK