Case Study: Heinz boosts fan engagement with ShortStack personality quizzes

Heinz boosts fan engagement with ShortStack’s personality quiz campaign in 2 min

Heinz, a major food manufacturer, sought a fun and engaging way to promote its Five Beanz canned beans product line and connect with fans. The challenge was to create a marketing campaign that felt more like entertainment than a promotion. To achieve this, they partnered with the vendor ShortStack and utilized its platform to build a personality quiz.

Using ShortStack's personality quiz template, Heinz implemented the "Which bean are you?" campaign. The solution was a user-friendly quiz that automatically calculated scores and presented results, making it easy for fans to participate and share their outcomes on social media. The campaign was successful in engaging fans and aligning the promotional activity with their brand in a fun way. While specific metrics were not provided in the text, ShortStack highlighted this campaign as a successful example of its service in action.

Heinz