Case Study: Global Homegoods drives 155,000 quiz completions with ShortStack

Global Homegoods drives 155,000 quiz completions in 5 weeks with ShortStack

Global Homegoods, a home goods retailer, wanted to increase awareness for its college dorm product line and generate leads during the back-to-school season. Their challenge was to move beyond standard promotions that drive temporary traffic but fail to capture valuable customer information for future marketing.

The vendor, ShortStack, provided a solution by enabling the creation of a personality quiz titled "How Should You Decorate Your College Space?" This quiz was gated behind an email opt-in, requiring users to submit their address to see their results and enter a giveaway. The results were significant, with the initial campaign generating 155,000 completions and a subsequent 175,000 completions even after the giveaway ended. This strategy provided ShortStack's customer, Global Homegoods, with a substantial new email list for marketing and valuable data on popular style profiles to inform inventory and campaign decisions.

Global Homegoods