Case Study: Empire Cinemas boosts Twitter promotion reach with ShortStack

Empire Cinemas runs a 5-tip Twitter-only promotion with ShortStack

Empire Cinemas sought to expand its reach on Twitter and promote the release of the movie "The Last Witch Hunter." The challenge was to run an effective promotion while adhering to Twitter's specific rules and the platform's 140-character limit for communicating contest details. To address this, they used a Campaign from the vendor ShortStack.

ShortStack provided the solution by hosting the promotion's official rules and entry mechanism on a dedicated Campaign page. This allowed Empire Cinemas to run a simple "Retweet to Win" promotion, using a concise tweet with a link, relevant hashtags, and a video. The solution efficiently gathered entries while complying with platform rules. The vendor ShortStack enabled the cinema to successfully execute the campaign and engage its audience for the movie release.

Empire Cinemas