Case Study: American Licorice Company achieves 40,000+ leads and sold-out results with ShortStack

American Licorice Company drives 41,847 leads with ShortStack

The American Licorice Company sought to create an engaging April Fool's Day campaign to promote a new, unconventional pickle-flavored Sour Punch Straw and gauge market interest. Their challenge was to generate excitement and drive online sales for this limited-time product. They partnered with the vendor ShortStack to implement a solution.

Using ShortStack's Fortune Wheel template, American Licorice created an interactive "Pickle Roulette" landing page where visitors could spin a wheel for prizes in exchange for their contact information. This solution drove significant traffic and leads. The campaign resulted in a sold-out product, over 41,800 leads, and a 400% growth in leads compared to the previous year's campaign, leading to the pickle flavor becoming a permanent addition. ShortStack was instrumental in achieving these high-quality results with a smaller budget.

American Licorice Company