Case Study: Allbirds engages new signups and boosts long-term brand advocacy with ShortStack

Allbirds engages signups with ShortStack’s automated drip emails and 74% welcome-email expectations

Allbirds, a footwear and apparel brand, sought to better engage leads after signup to turn them into long-term brand advocates. They partnered with ShortStack to implement automated email campaigns as a solution.

ShortStack implemented two key automated drip email campaigns: a welcome series to introduce the brand and drive conversion, and a win-back series to re-engage inactive subscribers. The solution allowed Allbirds to build strong customer relationships in a personalized, scalable way. ShortStack highlights that re-engaging existing leads costs five times less than acquiring new ones, making this automation a cost-effective strategy for improving customer lifetime value.

Allbirds