Case Study: Why Do You Vote increases voter awareness with ShortStack

How a Non-Profit Leverages a Social Media Storytelling Contest to Increase Voter Awareness

Why Do You Vote, an initiative of Money Out Voters In, needed a way to increase young voter awareness and participation during an election year. The nonprofit wanted to use social media storytelling to inspire Gen Z voters, but also needed a platform that could support contest entry moderation, customization, and flexible campaign management. They chose ShortStack and its campaign builder to power the effort.

Using ShortStack, Why Do You Vote launched Spark the Vote, a storytelling contest where participants could submit videos through upload fields or via YouTube, TikTok, Instagram, and Vimeo links, then have entries manually approved before going live. ShortStack also enabled category navigation, entry display by category, and easy export of all data and media assets. The campaign offered $50,000 in total prizes and was designed to flood social media with pro-voting stories ahead of key voting dates, helping drive awareness and engagement around voter registration and turnout.

Why Do You Vote