Shortlist
17 Case Studies
A Shortlist Case Study
The customer, an SEO agency owner named Mike, faced a significant challenge with the link building services for his twelve clients. His team lacked the specialized skills for effective outreach and relationship management, leading to inconsistent results and high internal stress. To solve this, Mike contacted Shortlist with the initial goal of offloading this single service component under a white label arrangement.
Shortlist implemented a comprehensive white label link building solution. After a detailed assessment, they segmented Mike's clients into tiers based on complexity and established a new strategy. The results after six months included measurable ranking improvements for several clients, such as one moving from position 14 to 6 on a valuable keyword. This partnership allowed Mike's agency to take on new clients and significantly reduce team stress.